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Department of Leisure Management



  • Faculty



    Name: Shu-Chuan Linliu “Kelly”

    Title: Chairman of Leisure Management Department, Associate Professor


    Ph. D., Department of Nutrition, Hospitality, and Retailing, Texas Tech University, USA

    Research Interests : 

    • Hotel and Lodging Management
    • Food and Beverage Management
    • Cost Control Operation
    • Chain Management and Franchising
    • Financial Management in the Hospitality Industry

    Phone:(08)766-3800  Ext.32300

    Office: Study Building 2, Room 511


    Name: Chin-Feng Lin

    Title: Professor

    Education: Ph.D., Department of Business Administration, National Taiwan University of Science and Technology

    Research Interests:

    • Leisure Marketing
    • Means-End Chain Theory
    • Consumer Behavior in Information Science
    • Advertising Management on World Wide Web
    • Analyzing the Linkages of Mass Media and Consumer Cognitions
    • New Integrated (Quantitative/Qualitative) Methodologies for Understanding Consumer Behavior: Application and Development

    Phone:(08)766-3800 Ext.32607

    E-mail: cfl@mail.nptu.edu.tw

    Office: Study Building 2, Room 507


    Name: Chung-Hung Tsai

    Title: Professor

    Education: Ph. D., Department of Civil Engineering, Nation Central University

    Research Interests:

    • Ecotourism
    • Internet Marketing
    • Tourism Market Research Analysis
    • Recreation Resource Planning and Management

    Phone:(08)766-3800 Ext.32656


    Office: Study Building 2,Room 550 

    Name: Wen-Yu Chen
    Title: Associate Professor
    Education: Ph. D., Graduate School of Management, Ming Chuan University, Taipei, Taiwan.

    Research Interests:

    • Tourism Industry Marketing and Case Studies,
    • Cruise Tourism,
    • Tourism Social Media Marketing Research,
    • Travel Industry Organizational Behavior Management,
    • Decision Science

    Phone: (08)766-3800 Ext.32616
    E-mail: wenyuchen@mail.nptu.edu.tw

    Office: Study Building 2, Room 516

     Name: Li-Chuan Chen

    Title: Assistant Professor

    Education: Department of Performing Art Administration, New York University, USA

    Research Interests:

    • Tourism of Culture
    • Special Event and Festival Management

    Phone: (08)766-3800 Ext.31641

    E-mail: lcchen@mail.nptu.edu.tw
    Office: Study Building 1,Room 311 


    Name: Shin-Huei Lin
    Title: Assistant Professor
    Education: Ph. D., Department of Human Development & Family Studies, National Taiwan Normal University
    Research Interests:

    • Recreational sports management
    • Leisure behavior management
    • Organizational behavior management
      Phone: (08)766-3800 Ext.32675
      E-mail: lynn7868@mail.nptu.edu.tw

    Office: Study Building 2, Room 500


     Name: Shian-Cheng Kung


    Education :Department of Mathematics, National Taiwan Normal University

    Research Interests:

    • Statistics
    • Statistical Data analysis


    E-mail: kung@mail.nptu.edu.tw

    Office: Study Building 2,Room 505


     Name: Lu-Feng Huang “Alex”

     Title: Assistant Professor

    Education: Ph.D. Department of Tourism, Leisure, Hotel and Management, Griffith University, Australia

    Research Interests :

    • Project management
    • Cultural creativity industry management
    • Recreational resources planning and management
    • Tourism area administration
    • Business improvement district management
    • Creative planning for leisure activity


    E-mail: alexhusng@mail.nptu.edu.tw

    Office: Study Building 2,Room 531